Univesta Insurance and Financial Services has seen great change since it was founded. We have grown especially rapidly in the past few years, acquiring more than fifteen brokerages. In the same period, we have diversified our products, programs, and service offerings. All the while, we have maintained the essence of what makes us stand out, even as our identity has developed more and more. Our new brand logo is the graphic reflection of who we are today, and we will use it to proudly affirm what makes us different and to strengthen our presence in many regions of Quebec.
Here are some of the key things we kept in mind during the process of designing a new visual identity. We wanted the new logos to:
- represent a consistent voice and image focused on a single promise;
- include all our divisions in a unified brand for communications with our customers;
- make a visual impact that stakes out our position as leaders in providing a great customer experience;
- give us a more streamlined, dynamic, professional look that truly reflects how we operate;
- reflect the stability and unity of our company and our team.
There are two versions of our colourful, powerful new logo:
A mark of confidence in the future!
In the coming months, our new visual signature will gradually be added to promotional and advertising pieces and our website and signage, portraying the values of Univesta Insurance in every medium. For our brokerage, with its proud 60-year history, this is an important step into the future. It is a reflection of how much we care about our image, our development and our growth.